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Casio is venturing into the metaverse by bringing its renowned G-Shock watches to VRChat, a virtual world platform. This move, scheduled for October 6, 2023, marks the first time a watch brand has established a presence on VRChat. For those...

In the 1960s, just about every watch brand was getting into the GMT game. After Rolex launched the original GMT-Master in 1954 as the first watch to combine a rotating 24-hour bezel with a 24-hour fourth hand on a twelve-hour dial, the...

Bruce Lee, the martial arts legend, was known to have a fondness for Seiko watches during his lifetime. To commemorate the 55th anniversary of the Seiko 5 Sports series, Seiko has introduced a special limited edition watch, the SRPK39K1, in...

I believe everyone has noticed that young people today no longer have the same affinity for traditional mechanical watches as in the past. Instead, they have turned to smartwatches as the new trend. Why do young people favor smartwatches? The...